Your Dedicated Marketing Partner

Welcome to The Vault – the exclusive marketing platform designed to empower Edge Home Finance Mortgage Brokers. Led by Ashley Smoot, a marketing professional with 14 years of experience, The Vault equips brokers with the essential tools to thrive in today’s competitive mortgage landscape.

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Ashley’s expertise spans multiple industries, including her pivotal role in Marketing Operations at AIG, a Fortune 500 financial services company. During her time there, she played a key role in supporting financial advisors, helping them achieve $500K to $1M sales goals through strategic, compliant marketing campaigns. Her ability to craft integrated marketing strategies, focused on both print, digital, advertising and event marketing, allowed her to drive significant growth, even in challenging markets.

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Ashley excels in developing consumer-focused educational materials, product launches, and innovative marketing campaigns that bridge knowledge gaps. Her expertise lies in creating content that both informs and empowers, driving engagement and trust with clients.

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Now, as a licensed Mortgage Loan Originator, Ashley channels her passion for educating consumers on mortgage products and the homebuying process. She founded The Vault to provide other loan officers with impactful tools to position themselves as trusted experts in their markets.

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The Vault offers Edge brokers a comprehensive suite of customizable Canva templates, robust compliance checks, regular updates, and ongoing support. With these powerful, data-driven tools, brokers can elevate their mortgage marketing, build their brand, and close more deals.